This year’s crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike Lee, Emma Stone, and many more.

Watch the best and worst Super Bowl 2026 commercials, featuring Jennifer Aniston, George Clooney, Sofía Vergara, and more

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike Lee, Emma Stone, and many more.

By Ryan Coleman

Ryan Coleman

Ryan Coleman is a news writer for with previous work in MUBI Notebook, Slant, and the LA Review of Books.

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on February 9, 2026 12:00 a.m. ET

Jennifer Aniston, Sofia Vergara, and George Clooney. Credit:

dunkin;grubhub;BoehringerUS

The biggest day in commercials has arrived! Sports too, but the Super Bowl really is to its ads what chips are to dip.

While the Seattle Seahawks and the New England Patriots duked it out on the gridiron at Santa Clara's Levi's Stadium, viewers at home were treated to dozens of high-priced ads featuring famous faces in music, entertainment, sports, and beyond.

Highlights included Ben Stiller flipping over Benson Boone; Guy Fieri shaving his iconic goatee; Laura Dern, Sam Neill, and Jeff Goldblum staging a *Jurassic Park *reunion; William Shatner turning his own name into a mega poop joke; and an all-star roster of former sitcom stars like Jennifer Aniston and Ted Danson coming together to parody an Oscar-winning movie.**

Why Kevin from 'The Office' took nearly a decade to do full rewatch before Super Bowl commercial

Watch every movie trailer that aired during Super Bowl 2026

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Others fell short, most of which included an ungodly amount of AI, sometimes with A-list stars gaslighting us into believing we are wrong to question whether some technology could be used for harm.

Read on for our picks of the best and worst star-studded commercials from this year's big game**

Best: Ben Affleck, Jennifer Aniston, Matt LeBlanc, and Jason Alexander for Dunkin’

This best ad of the Super Bowl 2026 telecast. Dunkin has been teasing fans for weeks with enigmatic clips featuring Ben Affleck goading Jennifer Aniston, Jason Alexander, and Matt LeBlanc about a "mega cringe" shelved project they all participated in. Now it's back on the air — "Good Will Dunkin," featuring Affleck in his buddy Matt Damon's role from their Oscar-winning breakout, and featuring a sitcom murderer's row including Ted Danson, Alfonso Ribeiro, Jaleel White, Jasmine Guy, and (why not) Tom Brady.

Best: Matthew McConaughey, Bradley Cooper, and Parker Posey for UberEats

Food delivery platform UberEats had already released 14 different commercials featuring its packed stable of 2026 collaborators before Super Bowl Sunday rolled around. 14! They all feature feature *Failure to Launch *costars Matthew McConaughey and Bradley Cooper with the conspiratorial McConaughey pushing his pal to see the truth that's right in front of his eyes: that football is an entirely food-centric sport.

Parker Posey shows up in the lion's share too in full, flouncy *White Lotus *mode, alongside a bevy of food adjacent featured players, from "Diet Pepsi" singer Addison Rae and *Chicken Shop Date *host Amelia Dimoldenberg, to *Severance *actor Tramell Tillman and footballers Sauce Gardner, Jerry Rice, and Pork Chop Womack. With such a surplus of talent, the app is even letting users remix the cast and produce their own commercials.

Worst: Chris Hemsworth for Amazon Alexa+

Question we didn't know needed asking: Are commercials supposed to make you want to buy the product? It isn't so clear after watching Amazon's baffling new ad for Alexa+ starring Chris Hemsworth and his wife, Spanish actress Elsa Pataky. The *Thor *star imagines all the terrifyingly plausible ways the AI assistant could kill him, before being won over by its offer to book him a massage. That won't feel so good when the machines do finally revolt!

Best: Kurt Russell for Michelob ULTRA

Kurt Russell escapes from New York and finds big trouble in a little winter sports hamlet in his new ad for Michelob ULTRA, the official beer sponsor of the U.S. Olympic ski team. The actor channels his best Mickey Goldmill as he whips an insecure young skiier (*Top Gun: Maverick*'s Lewis Pullman) into shape so that he can shred the slopes with pro snowboarder Chloe Kim and ice hockey star T.J. Oshie. We love a comeback story.

Russell spoke to EW about making the "mini movie" directed by *Top Gun: Maverick *helmer Joseph Kosinski, relating that as a lifelong skier, getting to be "the first person to ski Snowbird this year before it was open" was a definite highlight.**

Worst: Bowen Yang, Scarlett Johannson, and Jon Hamm for Ritz

Bowen Yang and Don Draper appear to have traveled to "Ritz Island," where a party takes place every day, all day and night. Yet they weren't invited to the party? How is Scarlett Johansson riding a jetski over sand? The crackers look great but we're just not buying premise.**

Best: Marcello Hernández for Wells Fargo

If Marcello Hernández is in it and yelling it's a best, we don't make the rules. The *Saturday Night Live *star Rick Rolls into people's lives when they score a financial win in the new ad for Wells Fargo. It's loud, bright, fun, and attention-grabbing — exactly what you need to pull out of a nacho cheese coma on Super Bowl Sunday.

Best: Sabrina Carpenter for Pringles

Sabrina Carpenter is a natural comedian. New fans of the "Espresso" singer may not be aware of her Disney kid past, but that rigorous, boot camp-style training that also made stars of Miley Cyrus, Zendaya, and Zac Efron shines through in the new commercial for Pringles. "Tired of boys" and in need of a real man, Carpenter lives up to her name and fashions one for herself — out of chips. It is a little concerning when she starts eating Pringleleo, but does make you hungry for chips, so mission accomplished.

Worst: Kathryn Hahn for Oikos

Oikos' big play at game-day notoriety features Kathryn Hahn pushing a downed San Francisco cable car up a hill thanks, presumably, to the superhuman strength bestowed upon her by one of the brand's protein shakes. Is it atrocious, is it objectionable, no. Does it utilize even a fraction of the powers thee Kathryn Hahn actually has? Also no!

Best: Brian Baumgartner for Ramp

*The Office *star Brian Baumgartner stars in one of the most inventive Super Bowl Sunday ads. Back in Kevin Malone mode, Baumgartner multiplies many times over during a busy workday in a visual demonstration of the product that financial tech sponsor Ramp is selling. What makes the ad special, however, is the bizarre bit of public performance art that preceded it and the look-alikes tailgate the company threw in San Francisco just hours before the big game.

Baumgartner called the ad "the most technically challenging thing that I've ever done" in a pre-game interview with EW.

Worst: The Budweiser Clydesdales

Here at * *we tend to look past Super Bowl commercials sans celebrities. An exception is usually made for Budweiser, because the iconic Clydesdales the beer company has been working with since the repeal of Prohibition (seriously) are stars in their own right. This year's Super Bowl ad makes the case for an exception to that exception. The glitchy VFX used to render a sappy story about a Clydesdale foal helping raise an orphaned bald eagle would be bad enough were the story itself not seemingly pulled straight from a *South Park *parody. Just give us the dang horses next year.

Best: Ben Stiller and Benson Boone for InstaCart

The food delivery apps are cleaning up this year at the Super Bowl. Ben Stiller and Benson Boone star in the funniest ad to drop before game day 2026. For an InstaCart ad directed by Spike Jonze, the *Zoolander *star and the jumpsuit-wearing flipper bust moves in Boone-ish getups for a sleazy, Italo-disco style music program. The failed flip causes Stiller (hopefully a CGI Stiller...?) to faceplant from two stories up is a pratfall straight out of the Abbott and Costello playbook.

Stiller gushed over working with the "Beautiful Things" singer in an interview with EW. "First of all, he's so talented. He's got such a great, open attitude towards trying something," Stiller says. "I don't think he's done a lot of acting, and he just jumped into the improv, and he just has this incredible ability to put himself out there, in his musical talent, his physical abilities, and his willingness to kind of go and have fun."

Worst: Marshawn Lynch and Spike Lee for Meta and Oakley

The sports eyewear brand and one of the most evil companies in the world must have gotten together before Super Bowl LX and said, "How can we make viewers sick? Is there a way we can make them barf?" Because their new ad for the nightmare product of AI glasses is nightmare fuel. Footballer Marshawn Lynch, Oscar-winning director Spike Lee, streamer iShowSpeed, skater and surfer Sky Brown, cyclist Kate Courtney, gymnast Sunny Choi, and golfer Akshay Bhatia all appear in the ad wearing the reflective shades. But they're captured in tight, fisheye closeups as they run, skate, and sky dive while talking to their sunglasses. Get us out of this timeline.

Best: Mikey Day for eos

Throw a dart at the current *SNL *cast and you're likely to hit someone featured in a Super Bowl ad star (or at least an Olympics special correspondent). Mikey Day stars in one of the better game-day spots, this year for the skincare brand eos. The set-up is so simple it's hard to believe it hasn't been parodied this effectively sooner: an *Is It Cake?* game show where a contestant guesses a live camera operator is cake, whom host Day (host of the real show on Netflix) goes after with a knife.

Worst: Peyton Manning, Shane Gillis, and Post Malone for Bud Light

Another year, another flop link-up of Post Malone, Peyton Manning, and Shane Gillis for Bud Light. Postie please, we are begging you to find another game-day sponsor. You deserve better than a barrel rolling down a hill to a Whitney Houston song!

Worst: Kendall Jenner for Fanatics Sportsbook

Anyone who suffered through the constant intrusion of Polymarket gambling odds chyrons popping onto the Golden Globes telecast will not take kindly to Fanatics Sportsbook's new Super Bowl ad. It isn't just that the sports betting platform is contributing to the rapid casino-fication of all American life. They got Kendall Jenner to sell us on it too. If you thought *All's Fair *was bad...

Best: Guy Fieri for Bosch

The award for most shocking Super Bowl commercial of 2026 goes to Bosch, for turning our beloved foodie Guy Fieri into "Justaguy." The new ad from the appliance retailer peeks into an alternate reality in which Fieri never grew a goatee, never bleached his spikes, and wore drab button-ups and dress slacks. So a dystopia. Thankfully, like Cinderella to the glass slipper, "Justaguy" is able to transform back into the Fieri we know and love through mere contact with Bosch products.

Fieri told EW that the wild transformation idea started as "a little bit of an in-office dare. Like, would Guy Fieri really do this?"

Best: William Shatner for Kellogg’s Raisin Bran

If you recall seeing *Star Trek *icon William Shatner stepping out of a car or walking into a restaurant in recent months holding a box of Kellogg's Raisin Bran cereal, now you know why! Shatner has teamed up with the breakfast staple brand to "fix America's fiber deficiency one bowl at a time." The ad turns, essentially, on the proximity of Shatner's last name to the vulgar synonym for defecation — and it's a crap load of fun.

Best: Tim Robinson for Rippling

Is* I Think You Should Leave *star Tim Robinson's game-day collab with Rippling the best thing he's ever done? Not by a mile. But his bumbling corporate supervillain panicking over not having properly onboarded a monster named "Baby Breck" still makes it one of Super Bowl LX's funniest commercials, proving just how essential Robinson's voice is in the field of contemporary comedy.

Worst: AI Robots for Svedka

Pass. Hard pass. Pass so hard it triggers a 10.0 in the Cascadia subduction zone. Vodka brand Svedka touts its new game-day spot as the first commercial created "primarily" using AI. It's at least the first Super Bowl commercial to plausibly make that claim, after Coca-Cola released this widely-bashed slop in November. The dull, lusterless gyrating of "Fembot" and "Brobot" in Svedka's "All Is Full of Love" knock-off is, perhaps solely, a wonderful demonstration of the irreplaceability of human ingenuity in art, even at its most commercial.

Best: Laura Dern, Jeff Goldblum, and Sam Neill for Xfinity

It takes more than just reuniting the cast of a beloved film or series to make a commercial pop. Fortunately for Xfinity, the cast of *Jurassic Park *is endowed with such immense charisma that their Super Bowl spot is an instant best. Laura Dern, Jeff Goldblum, and Sam Neill all reprise their roles from Steven Spielberg's 1993 classic, featuring Dern running with dinos, Neill encouraging a T-Rex to roar for a front-facing video, and Goldblum admiring a giant pile of shrimp.

Worst: Taika Waititi for Pepsi

The days of Britney Spears, David Bowie, and Tina Turner are apparently over for Pepsi, who cast as its big star in this year's Super Bowl ad a computer-generated polar bear. Another traumatic flashback to Coke's AI *Polar Express* nightmare. The ad was directed by Academy-Award winning filmmaker Taiki Waititi, who appears for mere seconds as the bear's therapist, but the marquee moment (literally) seems to be when the animal and its side piece (?) recreate the Coldplay Jumbotron scandal? Baffling.

Best: Adrien Brody for TurboTax

Adrien Brody proves why he holds the rare title of double Oscar winner in TurboTax's big game-day spot for 2026. The *Pianist *and *Brutalist *star plays himself making a TurboTax commercial "trying to tap into the pain of taxes" by amping up the ad's prestige factgor. But he ultimately divas off the set after a riveting and hilarious delivery of the line, "If there's no drama, there's no Adrien Brody."

Best: Octavia Spencer and Sofía Vergara for BoehringerUS

Most Super Bowl ads are capable of eliciting at most a polite chuckle. Many others simply make you groan with cringe. Others still, a far smaller group, will have you shouting from the rooftops, order this pilot! In the ad for the German pharmaceutical brand's U.S. division, Octavia Spencer and Sofía Vergara play a couple of intelligence operatives riding motorcycles at warp speed through tunnels and galivanting around in helicopters, of course while engaging in an earnest discussion about hypertension, type 2 diabetes, and kidney damage

Worst: George Clooney for GrubHub

Yorgos Lanthimos has somehow gone from the face of a rising "weird wave" in Greek cinema to the busiest commercial director on Super Bowl Sunday. But that's not why his GrubHub ad starring George Clooney is a flop. First, Clooney's barely in it. Second, it's a disappointingly safe retread of his high court satire *The Favourite*. But most damningly, it pales in comparison to his Squarespace campaign starring Emma Stone, which comes away as one of the most memorable of the day.

Best: Emma Stone for Squarespace

It isn't Emma Stone's first time starring in a Super Bowl commercial. She appeared in a 2014 Sony spot promoting *The Amazing Spider-Man 2*. It certainly isn't her first time working with director Yorgos Lanthimos, either. But this 30-second ad for Squarespace, when taken in the full context of its baroque and voluminous rollout — including an enigmatic new website — makes for one of the most striking and engrossing ads of the lot.

Best: Hailee Steinfeld, Danny McBride, and Keegan-Michael Key for StateFarm

We need Danny McBride back in actor mode. StateFarm's new Super Bowl Spot teams the *Righteous Gemstones *creator, director and star with Hailee Steinfeld, Keegan-Michael Key, girl group Katseye, and Jon Bon Jovi - thee Jon Bon Jovi! McBride and Key are wannabe, keytar-shredding, head-banging hacks, and Steinfeld rolls her eyes through their pop-up performances on a yacht, in a garage, and on a desert highway, where the legendary frontman swerves around the "Gnarly" singers to save her from the duo's screeching.**

Worst: Jason Kelce, Gordon Ramsay, and David Blaine for YouTube TV

You read that right, but you really need to see this one to believe it. YouTube TV wins the award for most darts successfully thrown at the random celebrities board this year. In fairness, the premise of YouTube TV's new game-day ad makes all of its disparate cameos believable, with "meh-gician" David Blaine and "meh-nu" designer Gordon Ramsay popping up to show how crappy it would be if viewers' TV options were all meh. But the cameo performances are, in fact, universally meh, phoned in really, and star Jason Kelce and his wife Kylie take time for a tacky shout out to the former's beer brand, which already has its own ad this year.

Best: Backstreet Boys for T-Mobile

They got the whole Backstreet Boys gang back together. Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson tell you why to switch your phone plan with a T-Mobile-ized performance of their indelible 1999 hit, "I Want It That Way." It's poppy, bright, the Boys totally commit, and features cameos from influencers Pierson Fodé and Druski, as well as Machine Gun Kelly, who proves surprisingly adept at comedy.

Best: Charli XCX and Rachel Sennott for Poppi

Brat Summer will never die. We live in an endless Brat Summer. And thank goodness! Charli XCX steps further and further into her acting era in the new game-day spot for Poppi, the prebiotic soda brand. One crack of a can during a dull university lecture and the professor transforms into the "360" singer, who then conducts a meaningless back and forth with Rachel Sennott (who falls through the cieling for no reason) about vibes. The vibe check here most definitely passed.**

Worst: Mr. Beast for Salesforce

Mr. Beast can make anything feel like the Hunger Games - even a Super Bowl commercial. The YouTube mogul partnered with AI-powered business software Salesforce this year to offer $1 million dollars to any viewer who can "crack the code" breadcrumbed throughout four AI-laden videos shared over the past few weeks. If this is doing business better I don't want any part of it.

Best: Heidi Gardner and Jeff Goldblum for Homes.com

Heidi Gardner is back again for Homes.com, but this time, the recently departed *SNL *star swapped Dan Levy for Jeff Goldblum. Mr. Wonderful himself adds a touch of whimsy to Gardner's quirk, as the pair get pelted with golf balls, float through space, and explore the deepest recesses of the Mariana Trench.

Best: Melissa McCarthy for e.l.f.

Makeup brand e.l.f. got on half time performer Bad Bunny's wavelength with its big Super Bowl commercial this year, which cast Melissa McCarthy as a grand high telenovela doña. Super Bowl viewers were only treated to a 30-second spot, but the 2-minute extended cut feels like one of the best bits out of McCarthy's *Spy*, *The Heat*, or another of the classics she made with Paul Feig.**

Best: Andy Samberg or Hellmann’s

The most unrecognizable celebrity transformation of this year's crop of Super Bowl commercials goes to Andy Samberg, who became "Meal Diamond" for condiments brand Hellmann's. Co-starring Elle Fanning, Samberg essentially does a Lonely Island spoof of *Song Sung Blue *in an Elvis in Vegas-style suit, crooning out a sandwich-themed cover of "Sweet Caroline."

Worst: Lady Gaga for Rocket and Redfin

Land a coveted Lady Gaga collab for your big Super Bowl ad and then don't put her in it? Couldn't be me! The newly merged brokerage and mortgage lender released a gorgeous, nearly 4-minute long video last week documenting Mother Monster's recording of a breathtaking cover of beloved *Mister Rogers *theme song, "Won't You Be My Neighbor." Shots from that BTS package could easily have been folded into the narrative-driven ad airing on Sunday, but sadly, the Super Bowl 2026 will have to go Gaga-less. (Please make it up to us by releasing the full song on Spotify!)

Best: Lady Gaga and Trevor Noah for Pokémon

Mugging for real estate was a maybe for Gaga this year, but mugging for Pokémon was an absolutely, 100 percent yes. The "Bad Romance" icon, who also appeared on stage with Bad Bunny during Super Bowl LX's half time show, costars with former *Daily Show *host Trevor Noah, pro racer Charles LeClerc, Spanish soccer player Lamine Yamal, *Never Have I Ever *star Maitreyi Ramakrishnan, and Puerto Rican singer Young Miko in a discussion of their favorite Pokémon. Is the company even announcing a new game or Pokémon related product? It doesn't appear so, but we now know that Lady Gaga's favorite is Jigglypuff.

Best: Michael Che and Colin Jost for DraftKings

Michael Che and Colin Jost have spent years honing their comedic chemistry as co-anchors of *SNL*'s "Weekend Update." No wonder they're so effortlessly electric in sports betting company DraftKings' Super Bowl 2026 spot, which sees Jost increasingly frustrated as he's dubbed by a grandstanding voiceover.

Worst: Kenan Thompson for wegovy

The only force strong enough to unite Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly, and Danny Trejo is, apparently, a weight loss drug. Wegovy was one of several several GLP-1 manufacturers and retailers, including Ro, which tapped Serena Williams as its spokeswoman, and Hims & Hers, which went star-less, to pour millions into big game ad space this year, making weight loss and AI the two sadly clear standouts.

Best: Owen Wilson and Sofía Vergara for Telemundo

Sofía Vergara starred in not one, not two, but three Super Bowl commercials this year. She played a super spy opposite Octavia Spencer for Boehringer US, showed off her new kicks in a simple Skechers ad, and teaches Owen Wilson Spanish in this charming ad for the TV network Telemundo. The queen of Super Bowl LX earned her crown.

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